Kids’ movies on Netflix are always a great way to spend time with the family. You don’t have to commit to excessive watching when kids are mesmerized by a TV series. Instead, you have a few hours of family bonding time. Needless to say, everyone’s Netflix account has been under enough strain due to the pandemic, especially in households with children.
Fortunately, there is a large enough library of children’s content on Netflix to keep the kids occupied. One of the biggest partners in making sure Netflix’s movie library stays stocked with kids’ movies is Universal. Now, with everyone and their mom creating a streaming service these days, the concern is that Universal’s kid-friendly arm deals would stop coming.
Good news, however; This will not be the case. Universal and Netflix announced today (Tuesday, July 13) that they have entered into a new agreement to keep universal content on the streaming service. What were the agreements made? How did things work out between the two? Here’s everything you need to know about Universal’s latest deal with Netflix.
The terms of the agreement
According to Variety, which got the story exclusivity, Netflix and Universal Filmed Entertainment Group are extending a deal that gives the streaming giant exclusive rights to Universal’s animated films in the United States. This is a continuation of a multi-year license agreement which ensures that the streaming service will have access to films involving Shrek, Despicable Me, and more.
Upcoming films such as The villains will have a four-month streaming window on NBCUniversal’s Peacock service before migrating to Netflix. That way, Peacock has the option of hosting the movies, but Netflix, which has a larger audience, will be able to continue to stream those kids’ movies that the whole family can enjoy. This builds on the deal with Illumination and now folds into DreamWorks Animation.
Recently, Universal signed a similar deal with Amazon and IMDbTV for its live action features. So he’s clearly ready to keep playing ball with his movies for other streaming services. Whether that means Peacock is doing well or not we can’t tell, but it’s always good to have options open. Otherwise, well, things might crash and burn like Quibi did. Do you remember Quibi?
It’s a smart move
Universal children’s films available on Netflix continued to be popular with families, especially those still trying to find a balance to adjust to a post-pandemic lifestyle. It’s no surprise that Netflix & Universal decided to keep the deal going since things were going well on both sides of the deal. It makes sense.
Colin Morawski, Director of Studio Licensing at Netflix, said: “We are delighted to continue our partnership with UFEG to bring more Illumination and DreamWorks Animation films to our Netflix audiences. As we’ve seen with our own roster, Netflix families love to watch and replay animated movies, and this deal allows us to expand our library to give our audience more of what they want to watch.
Peter Levinsohn, Vice President and Director of Distribution of Universal Filmed Entertainment Group, said: “UFEG produces some of the biggest animated franchises and most daring originals from some of the most influential, impactful and inspiring creators of industry. This exciting deal once again demonstrates the importance of this content to our distribution partners as they grow their audiences and deliver the best in entertainment.
What do you think of this latest move by Netflix & Universal to continue their partnership? Do you think Peacock is on shaky ground? What are your favorite kids movies on Netflix to watch? Let us know in the comments below!