The 5th Annual Children’s Music Day will be celebrated on Friday. October 2 with Mattthew Morrison as official ambassador. The Grammy Museum’s YouTube channel will preview a special presentation titled Disney Dreamin ‘for Kids Music Day by Matthew Morrison. Morrison will perform four songs from his latest studio album, Disney dreamin ‘.
Vanessa Williams and Jack Black are also Children’s Music Day ambassadors and give personal testimonials about the importance of access to music.
Every year, Keep the music alive partners with over 1,000 music schools, music stores and other music organizations around the world to host special events that benefit and celebrate children who play music. The aim is to emphasize the importance of including music and the arts in the education of children. Events hosted by participating locations include open houses, petting zoos, free music lessons, student music shows, community / family jams, instrument donation drives, open microphones for kids and more. Due to the ongoing pandemic, virtual events and promotions for Children’s Music Day will include live performances, open mics for kids, free online lessons, virtual children’s zoos (think “Musical Show & Tell â), online instrument clinics and Kids Music Day Sales on a selection of instruments, accessories and lesson programs.
âThis year has presented many challenges, and I am very grateful for music and its ability to bring positivity to the life of my family,â says Morrison. âI know firsthand how valuable an introduction to the arts can be, and because of that I’m here to support my friends at Keep Music Alive to celebrate Music day for children. Our hope is to encourage children and their parents to tap into the arts to find the relief, joy and inspiration that music can offer, âsaid Morrison.
Over a dozen famous artists show their support for music education as Children’s Music Day ambassadors including Matthew Morrison, Julie Andrews, Jack Black, Ann & Nancy Wilson of Heart, Pat Benatar & Neil Giraldo, Michael Feinstein, Kenny Loggins, Richie Sambora, Sarah McLachlan, Vanessa Williams, Victor Wooten, Todd Rundgren, Philip Lawrence, Bernie Williams, Damien Escobar and Mandy Harvey.
Kids Music Day is also supported by music industry brands including Alfred Music, CASIO EMI, Conn-Selmer, D’Addario Foundation, Kala Brand Music, Guitar Girl Magazine, Hungry for Music, Les Paul Foundation, Music & Sound Retailer, Music Nomad Equipment Care, Remo Percussion and Rock Out Loud LIVE. Some of the country’s biggest music channels participate, including Music & Arts, Guitar Center, Kindermusik, Music Together, Gymboree, Long & McQuade, Bach to Rock and the legendary School of Rock.
All photos courtesy of Keep Music Alive