VOD service Rakuten TV is launching children’s content for the first time with the new AVOD Kids TV channel. The free TV channel is available on the online service in 42 European countries, including Spain, France, Germany, Italy and the UK.
Launched on February 20, Kids TV runs for two to ten years and features 100 episodes of animated content, including Aardman’s. Shaun the sheep, Millimages’ Molang and movies Glumeurs. It also offers educational content focused on teaching English to kids, like Aardman’s. Learning time with Timmy and Lingokids song for children. Its offerings are currently focused on preschoolers, but Rakuten is interested in titles that are also older, according to a company spokesperson.
Rakuten is launching an eye-catching children’s channel during the streaming wars, according to a company statement. Family lounges are his way of responding to a wider demand for possible consumer needs.
Originally named Wuaki.tv, it was acquired in 2012 by Japanese e-commerce conglomerate Rakuten and renamed. The VOD service has grown rapidly over the past year to compete with global streamers such as Netflix, and in recent months it has added a sports platform, movie channel, and channel for its own original content. Available online and via Smart TVs, the VOD service has accumulated around seven million users.