Matthew Morrison appointed official spokesperson
Keep Music Alive, the non-profit music education organization, has announced that Emmy, Tony and Golden Globe nominated star Matthew Morrison will be the official spokesperson for the fifth annual Children’s Music Day . Morrison is best known for his role as Will Schuester on the FOX TV show Joy from 2009 to 2015, as well as award-winning projects on Broadway, including Hair spray, Light in the Piazza, and Find Neverland. Morrison is also a recording artist with three studio albums including Disney Dreamin ‘with Matthew Morrison, released on Walt Disney Records earlier this year.
The fifth annual Children’s Music Day will be celebrated on Friday October 2. Each year, Keep Music Alive partners with music schools, music stores and other music organizations around the world to host special events that benefit and celebrate children who play music. The aim is to emphasize the importance of including music in the education of children. Events hosted by participating locations include open houses, petting zoos, free music lessons, student music shows, community / family jams, instrument donation drives, open mics for kids , driving shows and more. Due to the ongoing pandemic, Virtual Kids Music Day events and promotions will include live performances and open mics for kids, free online classes, virtual zoos for kids (think Show & Tell musical), online instrument clinics and Children’s Music Day sales. on certain instruments, accessories and course programs.
âThis year has presented many challenges, and I am very grateful for music and its ability to bring positivity to the life of my family,â says Morrison. âI know firsthand how valuable an introduction to the arts can be, and because of that, I’m here to support my friends at Keep Music Alive in celebrating Music Day for Kids. Our hope is to encourage children and their parents to tap into the arts for the relief, joy and inspiration that music can offer.
Over a dozen famous artists show their support for music education by lending their names as Children’s Music Day ambassadors including Morrison, Julie Andrews, Jack Black, Ann & Nancy Wilson of Heart, Pat Benatar & Neil Giraldo, Michael Feinstein, Kenny Loggins, Richie Sambora, Sarah McLachlan, Vanessa Williams, Victor Wooten, Todd Rundgren, Philip Lawrence, Bernie Williams, Damien Escobar and Mandy Harvey.
Kids Music Day is also supported by many brands in the music industry including Alfred Music, CASIO EMI, Conn-Selmer, D’Addario Foundation, Kala Brand Music, Hungry for Music, Les Paul Foundation, Music & Sound Retailer, Music Nomad Equipment Care, Remo Percussion and Rock Out Loud LIVE. Keep Music Alive is honored to welcome these partners who help share the Music Day message for kids, inspiring more kids to start their own musical journey.
Kids Music Day is one of two international music festivals founded by Keep Music Alive. In March 2020, Keep Music Alive partnered with more than 750 music schools and music stores in 15 countries to offer free classes to new students (children and adults) as part of the sixth edition of Teach Music Week. . Some of the country’s biggest music channels participate in Children’s Music Day and Music Week to teach with several of their locations, including Music & Arts, Guitar Center, Kindermusik, Music Together, Gymboree, Long & McQuade , Bach to Rock and the legendary School of Roche.
Keep Music Alive is a national 501 (c) (3) organization dedicated to promoting the value of music. Our goal is to inspire more children and adults to experience the educational, therapeutic and social benefits of music.