On Children’s Day, IN10 Media Network has ventured into the children’s entertainment space with the launch of a new premium Hindi channel, Gubbare – Masti Ke Phuwarre.
“For young viewers aged 2-14, Gubbare offers non-stop entertainment and fun learning through exciting animated series and movies. With Masti ke phuwarre as the brand’s slogan, the lineup celebrates magic, mischief and celebration – elements that promise endless joy and joy in children’s lives, ”the network said.
According to recent data from BARC, children’s entertainment continues to be one of the leading genres in terms of audiences in urban Hindi-speaking markets.
Commenting on the launch of the new channel, Aditya Pittie, Managing Director of IN10 Media Network, said, “At IN10 Media Network, we are focused on building scalable businesses and strategically expanding our presence in the industry. . In our country, television continues to be the primary viewing platform for children’s entertainment in most homes. We’re excited to launch Gubbare on Childhood Day and to create an affinity with kids through the channel’s distinctive and exciting programming.
“Gubbare offers healthy entertainment for kids and provides a platform for brands to partner and reach their target audience. Aligning content as well as synergies of engagement through marketing initiatives such as the “Gubbare Kids Club” offer brands innovative ways to interact with children and create a level of interactivity. A new approach to content gives advertisers the ability to align with new characters and shows, ”according to the channel.
“A 24-hour children’s channel, Gubbare’s library offers a mix of stories told in an innovative way and fascinating characters, tales of adventure, thrills, comedy, learning, etc. Transcending cultures and countries, current programming includes a mix of Indian animation like Appu – The yogic elephant, Love U Ganesha, Chhota Hatim and the Seven Monsters, as well as presents Billa Jasoos, Marcus Khiladi, My Bhoot Friends, Lion & tig, The Dabangg Girls, Atchoo to the Indian channel audience. Besides series, the channel will also broadcast animated films on weekends, ”the channel said.
Gubbare – A paid channel will be part of the ‘Apna Epic Value Pack’. It would also be available on all major DTH and cable operators across India.
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