Kids channel

Gubbare, In10 Media’s children’s channel, launches into original content


Mumbai: the children’s channel of the In10 Media Network, Gubbare, is ready to step up competition in the genre with original content.

After much anticipation and understanding of the viewer’s television consumption behavior, Gubbare getting ready to bring his very first magical martial arts superhero – ‘Akki Jaanbaaz ‘ to life during the holiday season. The idea is to create a role model for children that will be closer to their hearts and have a unique story, he said on Monday.

The show will feature classic martial arts moves and playful characters that will resonate with all kids across the country. The series revolves around a nine-year-old boy, Akki, who juggles his normal life with his superhero character, using a magic belt while balancing the two. Toonz Animation has been appointed as the production house for the show.

“Since its launch in 2020, Gubbare kept children at heart – whether it was the characters or the stories. The launch of IPs is an important milestone for us as we move towards a bigger slice of the viewer pie ”, Gubbare AVP – Content and Strategy Brian D’costa. “With local, relevant and entertaining stories, we will further strengthen our original programming in multiple languages, as we want to connect with children from all regions. Children today want differentiated content and our new line will fill that need in the genre.

To engage audiences, the channel is also planning to launch a high-intensity marketing plan. From Instagram filters to AR / VR characterization to a dance challenge, kids will have the chance to win cool merchandise, he said on Monday.

In the pipeline are two more original titles, ‘Roro aur Hero – Bhoot mast! Zabardast ‘and’ Akul aur Nakul – The Asura. Both shows, spanning different genres, explore themes of friendship, family, and good versus evil, but marry them to comedy with the help of lovable characters. “Stay true to the channel’s slogan – Masti ke phuwarre – IP news will celebrate high quality magic, action and animation and expand Gubbare’s library to create affinities with its loyal following. Efforts are also being made to keep content relevant globally, ”the channel said in a statement.

The new show “Akki Jaanbaaz” will air at 12:30 p.m. and 2:30 p.m. on December 27 in Hindi, English, Tamil and Telugu. It will also be available on the OTT platform of the EPIC ON network.