For three years, this is what Frank Ocean has been creating.
The luxury brand launched with a collection of 25 pieces including a range of jewelry, a belt buckle and a scarf. The collection uses only lab-grown diamonds and was designed by Ocean and her team. Although he does not specify who is on this team, he explained that the whole process started with “20 artisan friends” and a “Summit” at his home. The cheapest items would sell for $ 395, while the more expensive items would sell for almost $ 2 million.
In an interview with the Financial TimesFrank explained that he chose Homer “mainly because it’s five letters and dotcom was available.”
“But also because Homer is considered the father of history and history is meant to last – like diamonds and gold – and I know Homer used papyrus, but I always liked the idea of ââsetting history in stone. “
Last year the singer faced a possible class action from fans on freight shipping issues. Some people have been waiting for more than 8 months for vinyl and poster orders from the blonded.co online store, which is still under investigation for repeatedly failing to fulfill customer orders and provide refunds.
However, you will not be able to obtain Homer merchandise online. There will be a store in New York and all purchases will be by IRL appointment or by phone.
In FT maintenance, Frank talks about his lifelong obsession with jewelry, the idea of ââinheritance, and his empire-building ambitions. “I never lost my last name [Breaux] is a byproduct of slavery in the United States. I have never lost sight of the fact that I do not have access to my real name.
âI can’t trace my legacy this far, which is why I’m interested in creating things that are mine, stay mine, and belong to my family. Things I can pass on.