MultiChoice has added a new children’s channel for all its DStv and GoTV subscribers in Africa.
The Moonbug Children’s Channel is the creation of YouTube-focused preschool entertainment company, Moonbug Entertainment.
The company offers many channels on YouTube covering a wide range of genres – including cartoons, learning and music – in multiple languages.
These channels have tens of millions of subscribers between them.
MultiChoice said the Moonbug Kids channel on DStv and GoTV will feature exclusive, linear preschool content from the Moonbug portfolio of shows.
“The deal highlights DStv’s shift in mindset about digital-first content,” MultiChoice said.
Georginah Machiridza, executive director of content strategy and third-party channels at MultiChoice Group, said the quality and appeal of digital-first content has improved significantly over the past few years.
“Platforms like ours recognize the benefits of these shows in adding value to our customers,” Machiridza said.
MultiChoice said it would feature all Moonbug shows on the channel, including CoComelon, Blippi, Gecko’s Garage, Morphle, Arpo and recent acquisitions such as Little Angel and Oddbods.
Moonbug EMEA and APAC general manager Nicolas Eglau said the channel would be ad-free and leverage the company’s deep knowledge of children’s viewing habits.
“MultiChoice is very selective about what kind of channel gets on the platform, so for us being on MultiChoice is almost like a quality stamp of approval,” Eglau said.
MultiChoice said the channel will provide engaging entertainment that not only soothes but supports children’s development.
“The program will also support families with their daily routines such as meals, playtime, bath time, bedtime, etc.,” the broadcaster said.
The channel was officially launched on October 20, 2022 and is available in South Africa on all DStv packages – from Access to Premium.