Bengali children’s channel Rongeen TV is scheduled to launch on June 12 at 6 p.m. ET. The Free Channel (FTA) is testing from the Insat4a satellite at 83.0 degrees east and will be the first children’s channel in Bengali. Scheduled to launch on June 12, 2019, Rongeen takes a bold step in the face of the growing popularity of General Entertainment Channels (GEC). But with local content governing the children’s genre, the channel can receive the response you want. According to a BARC India report, audiences for children’s television in India have grown by 31 percent over the past five years to reach 31.6 billion impressions in 2017, up from 24 billion impressions in 2012. In 2017, audience measurement organization BARC India found 13 per 100% of children aged 2-14 watched children’s TV channels, while the remaining 87% watched content on general entertainment channels. or movie chains. By 2018, the time spent by Indian children watching children’s channels had increased to 20%. The localization of content in India across all genres has resulted in an increase in local language streams for children’s channels. Last year, Turner India introduced its Cartoon Network HD + channel with streams in Hindi, Tamil and Telugu as well as English. Prior to Rongeen TV, Sony Yay was the only children’s channel in India to broadcast with Bengali audio stream.