Amazon is making a selection of family and children’s programs available to stream for free on Prime Video following the COVID-19 health crisis which has locked people at home. The content is available to all Amazon customers and includes a mix of Amazon Original children’s and family shows as well as third-party family movies and TV series licensed from studio partners.
Amazon says it continues to work with content partners to expand the selection over time.
At launch, the US version of the free service includes the following Amazon Originals: “Click, Clack, Moo: Christmas on the Farm”, “Big Diaries”, “Costume Quest”, “Creative Galaxy”, “Danger and Eggs”, ” Dangerous Book for Boys”, “Gortimer Gibbons Life on Normal Street”, “If You Give a Mouse a Cookie”, “Jessy and Nessy”, “Just Add Magic”, “Just Add Magic: Mystery City”, “Little Big Awesome”, “Lost in Oz”, “Niko and the Sword of Light”, “Pete the Cat”, “Sigmund and the Sea Monster”, “The Snowy Day”, “The Stinky and Dirty Snow”, “The Kicks, “Tumble Leaf” and “Wisenpoof”.
US licensed content includes: “Arthur”, “Bali”, “Caillou”, “Daniel Tiger’s Neighborhood”, “Design Squad”, “Dinosaur Train”, “FETCH! Featuring Ruff Ruffman”, ” Kraft’s Creatures”, “Martha Speaks”, “Nature Cat”, “Odd Quad”, “Peep and the Big Wide World”, “Peg + Cat”, “Postcards from Buster”, “Reading Rainbow”, “Ready Jet Go!” “, “Wild Kratts”, “WordGirl”, “WorldWorld”, “Zobomafoo”, “Rugrats All Grown Up” and “Knight Squad”.
Amazon has confirmed to TechCrunch that Amazon Original children’s and family TV series will be available for free worldwide, but licensed content will vary by country.
The majority of content, at present, is aimed at the preschool crowd through to the youngest school-aged. The selection doesn’t include recently released movies or other popular G- or PG-rated box office hits that parents will also enjoy. But the offer will help parents who struggle to work from home and use the TV as a kind of babysitter to keep toddlers busy.
Typically, Amazon makes free TV and movies available only to Prime subscribers, as one of the many benefits of Amazon’s Prime membership program. But in this case, consumers will only need to create a free Amazon.com account, if they don’t already have one, to watch the free programs.
Amazon isn’t the first streamer to add free content to help families quarantine and self-isolate during the COVID-19 outbreak.
Last week, Sling TV launched free streaming that included news and entertainment, as well as children’s TV. On Friday, Hulu added free live TV news to its on-demand service. Elsewhere, studios are smashing the theatrical window to deal with lost ticket sales as theaters close. NBCU recently said it was bringing “The Hunt,” “The Invisible Man” and “Emma” to home viewers.
Disney, meanwhile, is also making its own movies available early, including through its streaming service, Disney+, where “Frozen II” and “Onward” arrive ahead of schedule. (“Frozen II” is live now. “Onward” arrives April 3).
Amazon says the new free shows will be available on the Prime Video app, which is free to download on compatible smart TVs, mobile devices, Fire TV, Fire TV Stick, Fire tablets, Apple TV, game consoles, Chromecast or via Prime Video on the Web.